Research has shown us consumers are more likely to choose default options. But, what is the right default to choose from all the choices?

Here is the fourth and last article in a series where I am exploring the architecture of choices. The first article gives you a hint about how this story began. The second article reviews the right number of options topic. The third article explores how options descriptions can influence the…

And how the number of choices presented can influence consumer choices.

Here is the second article in a series where I am exploring the architecture of choices. The first article gives you a hint about how this story began. In this article, I will explore how the number of options can influence consumer choice.

Photo by Alev Takil on Unsplash

First things first

The number of choices presented can influence…

And the scary power that comes with that.

A few years ago I was in Austria being one of the UX designers responsible for building a brand new user flow for a checkout process in the largest online store for electronic goods in collaboration with one of the biggest Austrian banks. In the end, the user should have…

Helena Borges

UX/UI designer at XING SE. Tireless traveller. Foodie pretending to be a cooker. Cat Lover. Vinyl collector. A wine and craft beer enthusiast.

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