Research has shown us consumers are more likely to choose default options. But, what is the right default to choose from all the choices?

And how the number of choices presented can influence consumer choices.

Photo by Alev Takil on Unsplash

First things first

And the scary power that comes with that.

Product designer @ Mercedes-Benz. Traveller. Foodie & amateur chef. A wine and craft beer enthusiast. Proud polaroid owner. Cat lover. Vinyl collector.

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