If you are still struggling to find the right balance between your work life and your personal life… This article is for you! — Are you still struggling to find the right balance between your work-life and personal life? This article is for you! Almost two years ago, I started working 100% remote (like a large part of the world population), and it was challenging to set up a new routine while being healthy…

How to have a lasting design website that communicates the essence of a brand. Temporary throw-away trends not included. — How to have a lasting design website that communicates the essence of a brand. Temporary throw-away trends are not included. Five years ago, I was working in an ad agency as a web designer. At least in my country ( Portugal), you will not be continually improving a website in…

Research has shown us consumers are more likely to choose default options. But, what is the right default to choose from all the choices? — Here is the fourth and last article in a series where I am exploring the architecture of choices. The first article gives you a hint about how this story began. The second article reviews the right number of options topic. The third article explores how options descriptions can influence the…

The noble task of deciding the options’ description and how to impact consumer choice with that. — Here is the third article in a series where I am exploring the architecture of choices. The first article gives you a hint about how this story began. The second article reviews the right number of options topic. In this article, you will find out how describing options’ attributes can…

And how the number of choices presented can influence consumer choices. — Here is the second article in a series where I am exploring the architecture of choices. The first article gives you a hint about how this story began. In this article, I will explore how the number of options can influence consumer choice. First things first The number of choices presented can influence…

And the scary power that comes with that. — A few years ago I was in Austria being one of the UX designers responsible for building a brand new user flow for a checkout process in the largest online store for electronic goods in collaboration with one of the biggest Austrian banks. In the end, the user should have…